In developing the range, Drybar enlisted the help of over 1,000 of their salon stylists to ensure each and every item they produced could take the heat (pun intended), and tweaked the formula based on the feedback given. The launch of Drybar’s product line in 2013 allowed customers to extend that experience into their homes, with clever names following that cheeky bar vernacular, complemented by high-performance formulas and indulgent scents to boot. Like the bars and pubs to which Drybar salons paid their homage, the blowout bars became popular outposts for after-work pick-me-ups, BFF dates, and even client meetings (yes, really). “We know it’s not just blowouts we are selling, but the happiness and confidence that comes from the experience of visiting one of Drybar’s salons, where clients can always count on the best music playlist, their favorite movies playing on the TV, and being greeted with a glass of champagne,” says Morgan. That first salon quickly multiplied, with locations opening across the US, each staying true to the Drybar DNA-from the cheerful yellow color scheme and classics like 13 Going on 30 consistently playing on the TVs, to the tongue-in-cheek hairstyle menu with blowout options sharing the same monikers as your go-to cocktail order. Other Brands You’ll Love: R+Co, Amika, Bread Beauty Supply, IGK Online, the Triple Sec 3-in-1 is the top-seller with the best ratings, followed by the Full Pint Medium Round Ceramic Brush.įun Fact: Drybar has recently gone international, with two new salons now located in London, England and Edinburgh, Scotland. Most Popular Product: In salons, the Detox Dry Shampoo reigns supreme, followed very closely by the Liquid Glass Sealant. Pricing: Styling products range between $10 and $36, tools run between $44 and $350, and blowouts start at $49.īest Known For: Establishing the concept of the blowout bar, with hairstyles and products bearing tongue-in-cheek happy hour-themed monikers. With that, Drybar was officially born in 2010, and the first salon was established in the Brentwood area of Los Angeles.įounded: In 2008 as Straight at Home, established as Drybar in 2010. Unsurprisingly, word traveled fast and she was quickly overwhelmed with clients. “After moving from New York to Los Angeles, Alli started getting the itch to do something for herself again, and began driving to other women’s houses to give them $40 blowouts,” says Jeremy Morgan, CEO of Drybar’s parent company, WellBiz Brands. The brainchild of founder and pro hairstylist Alli Webb, Drybar initially began as her entrepreneurial side hustle, then named Straight at Home. Today, the Drybar brand boasts locations all over the US, two international outposts, a successful product line, and countless doppelgänger salons in its wake. Sure, you could swing by a traditional salon for a blow dry and styling session, but salons that catered exclusively to blowouts-no cuts, no color, just blowouts-were pretty much non-existent. Spray with The Sheriff Hairspray to help lock in lift and volume.It’s the brand that launched a thousand blowout bars. Prior to the birth of Drybar, one would be hard pressed to find a salon that catered exclusively to blowouts. For best results, use when hair is still warm from your blowout. Roll High Tops Self-Grip Rollers into sections away from face. For extra lift, create 1" sections at the crown and comb through. Using the Half Pint brush, dry each section thoroughly, always pointing airflow downward on the hair shaft. How do I use it: For a great blowout, always start in the front and work in small sections. Why is it different: Buttercup is an ultra-light blow-dryer specially designed to cut drying time. Who is it for: Anyone who wants voluminous hair with extra shine. The Sheriff Hairspray delivers long-lasting hold, with firm yet touchable control that never flakes. High Tops Self-Grip Rollers help to provide lift at the crown of the head, rolling easily into dry hair and staying in place. Vents allow air to flow freely, helping to decrease dry time. The Half Pint small, round ceramic brush helps create smooth curls and add volume with nano-ionic technology in the barrel and bristles, plus a ceramic barrel that heats up during blow-drying, aiding in locking in volume and curl. What is it: An opportunity to bring home Buttercup, the blow-drying tool of Drybar featuring nano-ionic technology the Half Pint round ceramic brush High Tops Self-Grip Rollers and the Sheriff Hairspray for bouncy hair with lots of lift.
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